Former President Donald Trump announced the launch of a sneaker line over the weekend, just one day after he was ordered by a judge to pay nearly $355 million in his New York civil fraud trial.
The former president unveiled “Trump Sneakers” at Sneaker Con in Philadelphia.
“This is something I’ve been talking about for 12 years, 13 years, and I think it’s going to be a big success,” Trump said.
The gold pair of sneakers, named the “NEVER SURRENDER HIGH-TOP SNEAKER,” is listed at $399 on its new website.
The former president is also selling two versions of sneakers that have “T” and “45” on the sides for $199.
According to the website, the products are “trademarks of CIC Ventures LLC. Trump Sneakers are not designed, manufactured, distributed or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or principals. 45Footwear, LLC uses the Trump name, image and likeness under a license agreement.”